Check out Tom Shin's Basketball Blog

My buddy Tom Shin who used to work at MarketBridge and is now over at Microsoft got selected to this prototype fantasy basketball league run by these guys at ESPN. I'm not really into Basketball, but the auction system they used to do the draft was really interesting, and Tom blogs all about it at www.simmonberry.com. One of the ways that Tom was selected out of 10 billion applicants was that he bought http://www.simmonberry.com/ among other domains. Simmon and Berry are the two ESPN guys running the league. Anyway, it's not B2B, but I guess it's marketing, and the auction thing is borderline analytics. But it's really just shameless pimping for Tom.