B2B Marketing Confidential

B2B Marketing Confidential is published by a twenty-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. It aims to provide an unfiltered view of the craft from the perspective of a doer, as well as aggregating and analyzing major news from across the B2B marketing landscape.

Wednesday, February 10, 2010

Cascading detail for sales enablement

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I've been working on a lot of sales enablement kits lately. My biggest learning on sales enablement came about ten years ago, when I di...

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Tuesday, February 02, 2010

What the iPad Teaches us About New Product Marketing

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When launching a new product, we have to overcome two barriers. First, we have to make people know that the problem or the solution exists ...

1 comment:

Monday, January 18, 2010

A novel approach to solving healthcare?

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In honor of MLK day, I'm not writing about my livelihood, marketing, but rather about a slightly larger and more relevant topic, health ...

2 comments:

Tuesday, January 12, 2010

Boiling the Leno Thing Down

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Every once in a while, you see a picture that takes a news story and basically explains it better than any interview or analysis can. As my...

Monday, January 11, 2010

Affordable Transaction Economics

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I'm always looking for more scientific ways to spend money on marketing, as people who consistently read this blog know. I spend a lot...

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About Me

Andy Hasselwander: I am an Associate Partner at Goodman&Company, a strategic marketing consultancy focused on radical customer insight in the B2B and B2C spaces. At Goodman, I am constantly looking for new ways to bring analytics and deep customer insight together.

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