B2B Marketing Confidential

B2B Marketing Confidential is published by a twenty-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. It aims to provide an unfiltered view of the craft from the perspective of a doer, as well as aggregating and analyzing major news from across the B2B marketing landscape.

Monday, October 06, 2008

Posted by Andy Hasselwander at 6:13 PM

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About Me

Andy Hasselwander: I am an Associate Partner at Goodman&Company, a strategic marketing consultancy focused on radical customer insight in the B2B and B2C spaces. At Goodman, I am constantly looking for new ways to bring analytics and deep customer insight together.

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