tag:blogger.com,1999:blog-36395142.post4643471602978661814..comments2024-03-13T01:18:43.423-04:00Comments on B2B Marketing Confidential: ROMI White PaperAndy Hasselwanderhttp://www.blogger.com/profile/12869868619437363614noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-36395142.post-38730106651503556882008-12-06T18:22:00.000-05:002008-12-06T18:22:00.000-05:00Thanks for sharing this. It's vital to put in plac...Thanks for sharing this. It's vital to put in place a marketing platform that sales reps use to uncover, advance and close deals. I've found box events to be an effective tactic. These exclusive high quality events are used by reps to invite existing customers and prospects to learn and socialize. I've acheived a 25:1 roi using this strategy.Chris Herbert, b2b specialisthttps://www.blogger.com/profile/05805568683049114573noreply@blogger.com