tag:blogger.com,1999:blog-36395142.post4307494113981434002..comments2024-03-13T01:18:43.423-04:00Comments on B2B Marketing Confidential: Mobile Codes and B2BAndy Hasselwanderhttp://www.blogger.com/profile/12869868619437363614noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-36395142.post-8353850404228377362009-06-27T22:16:12.324-04:002009-06-27T22:16:12.324-04:00Very interesting article, especially how it affect...Very interesting article, especially how it affects the marketing. I look forward to getting more updates on how to use QR code to improve B2B marketing.Lim in B2B Sellinghttps://www.blogger.com/profile/07259064418268007735noreply@blogger.comtag:blogger.com,1999:blog-36395142.post-76760920085651446892009-02-25T16:19:00.000-05:002009-02-25T16:19:00.000-05:00Very interesting. A smaller tag is certainly an a...Very interesting. A smaller tag is certainly an advantage. And so is redirecting the tag mid campaign. I wonder how they price that service when you purchase the tag.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-36395142.post-60136935734403129272009-02-25T13:25:00.000-05:002009-02-25T13:25:00.000-05:00Shelly,A few key advantages I see in MS Tags over ...Shelly,<BR/><BR/>A few key advantages I see in MS Tags over QR Codes:<BR/>1. The use of 4 colors (CMYK) and triangles (instead of squares) allows more information to be stored per square inch, making these codes substantially smaller than QR codes.<BR/>2. Tags by design point to a server which redirects on the backend to a URL. QR Codes by design point to a static URL. Thus, at any time mid-campaign, a Tag owner can simply change the URL redirect on the backend without having to update the Tags already in market. Imagine the value in being able to change strategy mid-campaign.<BR/><BR/>Your comments about color being more expensive to print is, of course, valid. Tags won't be for everyone or for every campaign. And Tags won't be the ideal code for scanning in a dark disco, but in normal lighting conditions (outside, inside lit room, etc.) Tags have proven to hold up to tests.<BR/><BR/>Jeremy P.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-36395142.post-20972321213373644992009-02-25T12:07:00.000-05:002009-02-25T12:07:00.000-05:00I think the Microsoft codes can store substantiall...I think the Microsoft codes can store substantially more information than QR codes due to the color and design. Haven't thought about Microsoft's monetization strategy--my guess is they're trying to get a technological foothold on a key beach head.Andy Hasselwanderhttps://www.blogger.com/profile/12869868619437363614noreply@blogger.comtag:blogger.com,1999:blog-36395142.post-12923382704361721282009-02-25T12:04:00.000-05:002009-02-25T12:04:00.000-05:00As of now, QR codes are free to produce and work q...As of now, QR codes are free to produce and work quite well (http://qrcode.kaywa.com/). Are we going to have to pay a license fee to Microsoft for their version? Also, colour seems like it could pose more problems with printing and registering through a QR code reader (or a phone) than black and white. Not to mention that colour is more costly to print than black and white. I don't see the advantage of using their over the existing tried and true black and white QR codes. Am I missing something?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-36395142.post-82301253596105395802009-02-25T07:38:00.000-05:002009-02-25T07:38:00.000-05:00If this technology depends upon print... how about...If this technology depends upon print... how about the print vendors offer to place the tags on every ad.<BR/>If they take the lead and educate the advertisers, adoption rates should be higher, no?<BR/><BR/>PaulAnonymoushttps://www.blogger.com/profile/05905466332694876941noreply@blogger.comtag:blogger.com,1999:blog-36395142.post-49002659518881558822009-02-22T13:34:00.000-05:002009-02-22T13:34:00.000-05:00QR codes are on the uptake in Europe. Pepsi are pr...QR codes are on the uptake in Europe. Pepsi are printing QR codes on over 400 million cans and bottles in the UK.<BR/><BR/>QR Code news<BR/>http://www.qrme.co.uk/qr-code-<BR/>news.html<BR/><BR/>QR Code forum<BR/>http://www.qrme.co.uk/qr-code-forum.html<BR/><BR/>QR codes explained<BR/>http://www.qrme.co.uk/qr-codes-explained.html<BR/><BR/>Regards<BR/>Ian. Founding creator QRMeUnknownhttps://www.blogger.com/profile/11558537874707079800noreply@blogger.comtag:blogger.com,1999:blog-36395142.post-85091789281853569832009-02-19T13:48:00.000-05:002009-02-19T13:48:00.000-05:00I can see our major brand clients incorporating th...I can see our major brand clients incorporating their rich-media product demonstrations into this leading-edge marketing opportunity. We already produce engaging Product Tours that play at each of their online retailers’ product pages, as well as on iPhones. Just imagine how effective it would be to have this kind of presentation ( http://www.touranything.com/clients/pentax/K2000 ) available to consumers reviewing products in-store? <BR/><BR/>I can’t wait.<BR/><BR/>Rob S.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-36395142.post-72350316681686099712009-01-10T12:32:00.000-05:002009-01-10T12:32:00.000-05:00Good post. Did not know about what Microsoft is u...Good post. Did not know about what Microsoft is up to. There is a design firm called Warbasse Design in Los Angeles that has been doing some very cool things with BarCodes for over a year and they seem to actually be making money or at least they have some big projects going on:<BR/><BR/>http://www.warbassedesign.com/press.html<BR/><BR/>http://www.warbassedesign.com/press_full_ryan.html<BR/><BR/>Philip Warbasse is the owner and lead developer. One of the most intense dudes I have ever met - very passionate about mobile tags. Not your normal designer, but has really interesting ideas along the lines of what you wrote in your blog<BR/><BR/>I have been trying to get the company I work for to use QR codes in our marketing material and while they like the technology, they are afraid to implement anything for because they think it will confuse our customers and potential customers. <BR/><BR/>I am hoping QR codes will catch on. So much potential.<BR/><BR/>Andy H.Anonymousnoreply@blogger.com